Barakat: Read The Label

Adrian Mutescu, Anna Sadykova, Tanya Kassab

Barakat, a fresh juice brand, launched a campaign in the Middle East and Africa to drive mass awareness, and achieve resonance by achieving at least 50% social interactions vs other campaigns.

Campaign details

Brand: Barakat Brand owner: Barakat Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Fruit & vegetable juices Media channels: Cinema, Point-of-purchase, In-store, Social media, Word of mouth, Influencers, KOLs, Livestreaming Budget: Up to 500k

Executive summary

Despite having one of the world’s youngest populations, the UAE is facing a real health threat – unhealthy lifestyles and poor eating habits – with 77% eating less than the recommended five servings of fruits or vegetables a day....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands