Barakat: Read The Label

Barakat, a fresh juice brand, launched a campaign in the Middle East and Africa to drive mass awareness, and achieve resonance by achieving at least 50% social interactions vs other campaigns.

Campaign details

Brand: Barakat Brand owner: Barakat Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Fruit & vegetable juices Media channels: Cinema, Point-of-purchase, In-store, Social media, Word of mouth, Influencers, KOLs, Livestreaming Budget: Up to 500k

Executive summary

Despite having one of the world’s youngest populations, the UAE is facing a real health threat – unhealthy lifestyles and poor eating habits – with 77% eating less than the recommended five servings of fruits or vegetables a day....

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