Bank of Scotland (mortgage)

Ian Grant

The objectives of the campaign were to promote awareness of the Special Edition mortgage and generate rapid enquiries through the Bank's branch network.

Banks
United Kingdom

Agency: The Leith Agency

Authors: Ian Grant

Bank of Scotland

Don't get left behind this is too good to miss

INTRODUCTION

The Bank of Scotland's Special Edition mortgage is a variant of what are known in banking circles as 'limited edition' mortgages. Special...

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