Bank of Scotland Corporate - Look at Things Differently
Clive Backler and Alison Black
In early 2004 Bank of Scotland Corporate reviewed their brand with their aim being to set themselves apart from their competitors by creating distinct and market leading propositions.
| Agency: Feather Brooksbank/T3 | Authors: Clive Backler and Alison Black |
Bank of Scotland Corporate - Look at Things Differently
INTRODUCTION
This paper will show how Bank of Scotland's 2004 advertising campaign for the launch of the new Corporate brand resulted...
