Bank of Scotland Corporate - Look at Things Differently

In early 2004 Bank of Scotland Corporate reviewed their brand with their aim being to set themselves apart from their competitors by creating distinct and market leading propositions.
Agency: Feather Brooksbank/T3Authors: Clive Backler and Alison Black

Bank of Scotland Corporate - Look at Things Differently

INTRODUCTION

This paper will show how Bank of Scotland's 2004 advertising campaign for the launch of the new Corporate brand resulted...