Bank of Scotland (Car Loans)

In February 1998 the Bank of Scotland relaunched their personal car loan product rebranded as 'The Car Purchase Plan'.
Agency: The Leith AgencyAuthors: Ian Grant

Bank of Scotland Car Loans

'Can You Really Afford Your Shiny New Car?'

SUMMARY

In February 1998, Bank of Scotland relaunched their personal car loans product rebranded as, the Car Purchase Plan. The product featured...