Bank of New Zealand - Smart Money launch

How The Bank of New Zealand captured the under thirty market. A new account called ‘Smart Money’ was created for the uninterested under thirties.

Smart Money launch

Category: Consumer ServicesAgency: Colenso BBDOAdvertiser: Bank of New Zealand

SUMMARY

When the Bank of New Zealand set out to grow its share of the under 30s segment it was a daunting task, given the low awareness and poor image perceptions...

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