Bank of Montreal: NXT LVL

The Bank of Montreal (BMO) became the first bank in the world to create the position of a Gaming Relations Specialist (GRS), who understood both worlds of gaming and finance and launch a Twitch stream to connect with younger audiences.

Campaign video: Bank of Montreal – NXT LVL

Selected creative: Bank of Montreal – NXT LVL


Agency: FCB Toronto / The Think Tank TorontoArt Director: Hussein RumaithiChief Creative Officer: Nancy Crimi-LamannaChief Strategy Officer: Shelley BrownCopywriter: Jacqueline Lee / Patrick GravelCreative Director: Mike KotevichDirector, Integrated Production: Maia SpetterEVP, General Manager: Tracy LittleExecutive Creative Director: Andrew MacPhee / Jeremiah McNamaFull Stack Developer: Lily HanGroup Account Director: Hailey ScottJunior Quality Assurance Analyst: Natasha PhillipJunior Strategist:Shao Xu...

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