Bank Of Montreal: Gear Up

The Bank of Montreal, a financial services brand, launched the Gear Up programme in Canada to rally the soccer community to donate soccer gear and drive awareness of the needs of underprivileged children.

Campaign details

Brand: Bank of Montreal Brand owner: Bank of Montreal Entrant company: FCBIdea creation: FCB Montreal Market: Canada Sector: Banks Media channels: Events & experiential, Online display, Online video, Outdoor, Out-of-home, Social media, Sponsorship - sports, Television & Connected TV Budget: Up to 500k

Campaign video

Creative assets

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