Bank of Montreal: Gear Up

Financial services organisation BMO developed a carefully targeted multimedia campaign on a limited budget, to boost affinity while breaking down the barriers to playing soccer for underprivileged children in Canada.

Campaign video: Bank of Montreal – Gear Up

Read the full campaign case study

Selected creative: Bank of Montreal – Gear Up


Agency: FCB Montreal / UM MontrealAccount Executive: Julie Monette / Julie Simon / Krystelle Ruest / Michael WatierAD: Julien Ponton / Sebastien Robillard / Stefan SzaryAgency Producer: Anick RozonChief Creative Officer: Nancy Crimi-LamannaCW: Emily Wilkinson / Etienne Soucy / Martin RivardStrategy Planner: Maryse SauveVP, Head of Creative:Sylvain Dufresne...

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