Bank of Montreal: Gamer’s Branch: Stealth Mode Banking

Bank of Montreal, a banking brand, encouraged Gen Z and Millennials to open online banking accounts with its brand by launching the world's first Twitch channel that you can bank from while gaming.

Campaign video: Bank of Montreal – Gamer’s Branch: Stealth Mode Banking

Selected creative: Bank of Montreal – Gamer’s Branch: Stealth Mode Banking

Credits

Media Agency: UM TorontoAccount Executive: Daniella OkezieAccount Manager, Paid Social: Cristian GarridoArt Director: Logan NovakAssociate Creative Director: Caleb McMullen / Hussein RumaithiAugmented Reality Room: FlyARBroadcast Producer: Tania OverholtCasting: Jesse Griffiths Casting Inc.Chief Creative Officer: Nancy Crimi-LamannaChief Strategy Officer: Shelley BrownCopywriter: Patrick Gravel / Jacqueline Lee / Dawson CoursonCreative Director: Mike KotevichDirector, Integrated Production:...

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