Campaign details
Brand: Bank of MontrealBrand owner: Bank of MontrealEntrant company: FCB Canada - CanadaIdea creation: FCB TorontoMarket: North AmericaSector: Financial servicesMedia channels: Content marketing, Public relations, Word of mouth, Influencers, KOLs, Websites & microsites, Social mediaBudget: 500k - 1 millionCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....