Bank of Montreal: Financial fairness

The Bank of Montreal (BMO), a bank, launched a campaign in Canada for their new purpose-driven brand through the lens of female empowerment to build brand affinity and engagement.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Most banks talk about women's lack of financial confidence, but don't address its root cause. Banks typically turn to so called female-focused...

Not a subscriber?

Schedule your live demo with our team today