Bango: The worst ad campaign

Bango, a software brand, launched a campaign to establish the brand's reputation as a major player, create awareness among UK marketing professionals and fuel the sales funnel by increasing audience understanding of and interest in PBT.

The challenge

Bango Audiences launched in 2021 as a new software tool for marketers to run targeted online ads.

Where Google shows ads based on what you've previously searched for, Bango Audiences uses unique "purchase behaviour targeting" (PBT) tech to...