Bango: The worst ad campaign

Bango, a software brand, launched a campaign to establish the brand's reputation as a major player, create awareness among UK marketing professionals and fuel the sales funnel by increasing audience understanding of and interest in PBT.

The challenge

Bango Audiences launched in 2021 as a new software tool for marketers to run targeted online ads.

Where Google shows ads based on what you've previously searched for, Bango Audiences uses unique "purchase behaviour targeting" (PBT) tech to serve up ads based on what you've already bought, anywhere online.

It's a game-changing marketing technology (martech) for digital marketers responsible for online advertising – and represents a serious challenge to ad giants like Google and Yahoo.

As a B2B software brand, Bango always played it safe when it came to reaching its target buyers. But in 2021 Bango's CMO...

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