Bango: One Country, One Nation, One Language, and One Taste – The Taste of Indonesia

Food ingredients brand Bango curated a national food festival in Indonesia to publicise the diverse flavours of the country's cuisine while increasing consumption of its soy sauce and boosting brand power.

Campaign details

Brand: Bango Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Jakarta Market: Indonesia Sector: Sauces, seasonings, condiments Media channels: Radio & audio, Search marketing, Competitions & contests, Online video, Outdoor, Out-of-home, Social media, Word of mouth, Influencers, KOLs, Television & Connected TV Budget: Up to 500k

Campaign video

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