Band-Aid: Job-Hunting in Sneakers

Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.

Campaign video: Band-Aid – Job-Hunting in Sneakers

Read the full campaign case study

Selected creative: Band-Aid – Job-Hunting in Sneakers

Credits

Media agency:BBDO Tokyo...