BAND-AID Brand Adhesive Bandages - friend

A campaign for Johnson & Johnson’s Band-Aid. Objectives: improve brand equity, especially among young mothers, support relaunch of `Plus-Antibiotic’ sub-line, generate strong persuasion scores.

“Friends” Ogilvy Submission

BACKGROUND

BAND-AID® Brand pioneered the home wound care category over 85 years ago with the invention of the first sterile adhesive bandage, enabling mothers to care for their family's minor wounds at home.

Today, consumers recognize...

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