Band-Aid - Reinventing One of The World's Greatest Product Inventions

Johnson & Johnson’s Band-Aid was facing its third year of slowing sales in Brazil – a trend which increased the pressure on its profit margins.

Band-Aid – Reinventing One of The World's Greatest Product Inventions

JWT Brasil

SUMMARY

Reinventing One of the World's Greatest Product Inventions

A Band-Aid case readily calls for a story about healing wounds.

But when it comes to a brand synonymous with...

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