Bancolombia: The gaming profile

FInancial institution Bancolombia introduced a new bank scoring system in Columbia based on gaming skills to build a subscriber database, engage with the gaming community on Twitch, and encourage signed users to shift into credit card holders and active customers.

Campaign details

Title: The gaming profileBrand: BancolombiaProduct: BancolombiaIdea: Sancho BBDOCountry: Colombia

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

12 months - 3 years

COLOMBIA

Women

Teenagers & young adults (13-25)

Middle

The new risk-based credit card delivery system based on gamers' soft skills was launched via a webpage on the bank's website and promoted on Instagram, Meta, YouTube and Google ads. The launch of the Gaming Zone on Twitch was promoted through the same platform, Meta, YouTube and Google ads, where we had 2,700k people connected during...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands