Bancolombia: The gaming profile

FInancial institution Bancolombia introduced a new bank scoring system in Columbia based on gaming skills to build a subscriber database, engage with the gaming community on Twitch, and encourage signed users to shift into credit card holders and active customers.

Campaign details

Title: The gaming profileBrand: BancolombiaProduct: BancolombiaIdea: Sancho BBDOCountry: Colombia

Duration of Campaign



Target audience

Socio-economic Level


12 months - 3 years



Teenagers & young adults (13-25)


The new risk-based credit card delivery system based on gamers' soft skills was launched via a webpage on the bank's website and promoted on Instagram, Meta, YouTube and Google ads. The launch of the Gaming Zone on Twitch was promoted through the same platform, Meta, YouTube and Google ads, where we had 2,700k people connected during...

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