Banco Pichincha: Unseen players

Banco Pichincha, a private banking company, encouraged gender equality in sports across Ecuador by launching a soccer match with a radio-operated ball and no players to highlight how many women's matches go unseen due to lack of support.

Objectives

  • To raise awareness about gender equality in sports/soccer.
  • To achieve notoriety and reach,
  • To be more than just a logo on a T-shirt.
  • To do something meaningful to solve real-world women's problems.
  • To lead the discussion about financial inclusion....