Objectives
- To raise awareness about gender equality in sports/soccer.
- To achieve notoriety and reach,
- To be more than just a logo on a T-shirt.
- To do something meaningful to solve real-world women's problems.
- To lead the discussion about financial inclusion.
Summary of the work
Context:
The female championship has 234 matches and hardly anyone watches them in the stadiums, that speaks for itself. In some instances, women's sports are viewed up to 20 times less than male sports. The problem is that women need more visibility and brands have an opportunity to be part of the solution.
Challenge:
To create...