Banco Industrial: Two Meters Are Not Enough

Banco Industrial, a bank, launched a campaign in the US to increase sales by 5% monthly and greater use of the digital platform through traffic and leads.

Campaign details

Brand: Banco IndustrialBrand owner: Corporacion BiEntrant company: Banco Indsutrial - GuatemalaIdea creation: El Taier DDB GuatemalaMarket: Latin AmericaSector: Financial servicesMedia channels: Social media, Magazines - consumer, Radio & audio, Online video, Outdoor, Out-of-home, Websites & micrositesBudget: Up to 500k

Executive summary

Due to the pandemic, housing loans fell from 11% to 3% in a few months. People put aside the dream of owning a home due to financial uncertainty; given this situation, how could Bi boost credits when the least advisable thing to...

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