Campaign details
Brand: Banco IndustrialBrand owner: Corporacion BiEntrant company: Banco Indsutrial - GuatemalaIdea creation: El Taier DDB GuatemalaMarket: Latin AmericaSector: Financial servicesMedia channels: Social media, Magazines - consumer, Radio & audio, Online video, Outdoor, Out-of-home, Websites & micrositesBudget: Up to 500k
Executive summary
Due to the pandemic, housing loans fell from 11% to 3% in a few months. People put aside the dream of owning a home due to financial uncertainty; given this situation, how could Bi boost credits when the least advisable thing to...