Balwadi Night School: Help A Child From Street to School

JWT Mumbai used an innovative campaign that created a live A-Z picture book across the city at night to help stop Balwadi Night School from closure.

Balwadi Night School: Help A Child From Street to School

JWT, Mumbai


This campaign demonstrates the power of creativity for good, by ensuring the survival of a night school for child labourers in Mumbai. Child labour, despite being illegal, is a harsh economic reality in India. Over 20 million kids have to work to support their families. The city of Mumbai, alone, has over a million such children.

Having to earn gives them no time to learn during the usual school hours; thus night schools like the Balwadi Night School provide a vital service to aid these children escape...

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