Balancing the score through research integration

Many organisations claimed to use the `balanced scorecard business model' to manage their business, but few in the UK have yet introduced the necessary integrated measurement systems.

Balancing the Scorecard Through Research Integration

Andy BrownHR Research, MORI andCaroline SmithCustomer Insights, The Halifax



Many organisations profess to use the 'Balanced Scorecard' to manage their business success. However, relatively...