Balancing automation and the human touch across the ad tech supply chain

Automation plays an important role in effective marketing but finding the right balance between technology and a human touch is both possible and integral for highly effective campaigns.

Automation in marketing is nothing new – and neither is the debate about its integration with humans. For many, there has been a fear that an over-reliance on automation will both remove personalisation and increase joblessness for the sake of productivity, but this isn’t the case. Not only does automation play an important role in effective marketing, but finding the right balance between technology and a human touch is both possible and integral for highly effective campaigns. 

In fact, this is necessary for programmatic and the use of demand-side platforms (DSPs), where automated trading based on targeting needs still requires...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands