Baking Industry Association of New Zealand: NZ Bakery of the Year Competition

The Baking Industry Association of New Zealand added a new People's Choice Award to its annual best bakery competition, to gain greater visibility.

Baking Industry Association of New Zealand: NZ Bakery of the Year Competition

Blackwood Communications Group


Category: Not-For-ProfitCountry where program ran: New ZealandDate program started/ended: 22nd May 2007 - 12th September 2007

Product Description: The New Zealand Bakery of the Year Competition is run annually by BIANZ (the Baking Industry Association of New Zealand). It asks for bakeries to register and submit baked goods for judging. The New Zealand public can also vote for their favourite bakery in the People's Choice Award.

Advertiser/Client Name: BIANZMedia Channels: DirectMailEmailWeb Advertising...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands