Bakers Complete - Ten years of success is more than just a shaggy dog story

The first of our joint Grand Prix winners is a classic long-term success story. Using a single, consistent advertising campaign over a 10-year period, Bakers has risen from obscurity to become the UK’s number one brand of dry dog food.
Agency: Burkitt DDBAuthor: Susan Poole

Bakers Complete – Ten Years of Success is More Than Just a Shaggy Dog Story

INTRODUCTION

This is the story of success with a long-term campaign, bringing together an innovative and unique product, a strong insight,...