Bakers Complete - Because dogs don’t do the shopping: how consistent advertising helped make Bakers the pet food phenomenon of the last decade

Since 1995, a consistent advertising campaign has propelled Bakers from an unknown brand to the second largest brand of dog food.
Agency: Burkit DDBAuthors: Susan Poole and David Bassett

Bakers Complete – Because dogs don't do the shopping: how consistent advertising helped make Bakers the pet food phenomenon of the last decade

INTRODUCTION

This paper is the story of an amazing brand...