Bakers Complete - Because dogs don’t do the shopping: how consistent advertising helped make Bakers the pet food phenomenon of the last decade
Susan Poole and David Bassett
Since 1995, a consistent advertising campaign has propelled Bakers from an unknown brand to the second largest brand of dog food.
| Agency: Burkit DDB | Authors: Susan Poole and David Bassett |
Bakers Complete – Because dogs don't do the shopping: how consistent advertising helped make Bakers the pet food phenomenon of the last decade
INTRODUCTION
This paper is the story of an amazing brand...
