Baileys – Let your senses guide you

Baileys liqueur “Let Your Senses Guide You” advertising campaign through JWT repositioned the brand as a main drink to be enjoyed with friends from the consumer perception of a drink to be enjoyed on intimate occasions.
Agency: JWT

Baileys – Let your senses guide you

Winner: Sustained Success - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 2003–December 2005

Start of Advertising/Communication Effort: September 2003

Base Period for Comparison: 2002...

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