Bahlsen UK - We want to be No. 1

Keith W Crane and Vince Meiklejohn

This is a true story about the chocolate biscuit market in the UK and how Bahlsen have successfully developed their sales and penetration in the 'special treats' biscuit market.
Agency: Ten Alps MTD and Mediacom Scotland Author:  Vince Meiklejohn and Keith W Crane

Bahlsen UK

We want to be No. 1

INGREDIENTS: (Introduction/Setting the Scene)

This is a true story about the chocolate biscuit market in the UK, and how Bahlsen have successfully developed their sales and penetration in the 'special treats' biscuit market. In particular, we will show how advertising has made a significant difference in 2002, continuing the consistent investment the company has made in promotional activity every year since 1997. This paper records results in detail for the first half of 2002, as...

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