Badoo: Thanks for Wanking

Badoo, a dating app, positioned itself as an honest dating app with its bold UK campaign Thanks for Wanking.

Brief

We clapped for the nurses.

We donated to Captain Tom.

We coloured rainbows and hung them in our windows.

But there's another unsung group, worthy of the nation's gratitude. Please give a big hand... for the wankers.

After all, having sex is pretty important....