Badoo: Thanks for Wanking

Badoo, a dating app, positioned itself as an honest dating app with its bold UK campaign Thanks for Wanking.

Brief

We clapped for the nurses.

We donated to Captain Tom.

We coloured rainbows and hung them in our windows.

But there's another unsung group, worthy of the nation's gratitude. Please give a big hand... for the wankers.

After all, having sex is pretty important. Which meant single people had it pretty rough during lockdown. In fact, the lovely liberal Danish government actively encouraged its single citizens to locate a fuck buddy to lockdown and lie down with.

It's unsurprising that dating app usage in the UK went through the roof in April. And June. And July. You couldn't open...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands