BackMarket: New is Old

Back Market, a French tech refurbishment company, made itself the biggest online seller of smartphones in a purpose-led campaign that convinced French consumers of the benefits of buying refurbished mobile phones.

Background

BackMarket is one of the very first online marketplaces dedicated to refurbished electronics. It was founded in France in 2014 around one huge ambition: to free the world from tech obsolescence, and make ‘refurbished’ the #1 consumer choice...

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