Back to Basics: Are consumers overwhelmed by too much choice and complexity?

Marina Pinto Barbosa

This article from matter(s) looks at how the Information Age is going mobile. The generation of always on, anytime, anywhere technologies (according to an United Nations terminology) is growing fast and presenting new challenges to consumers and technological players alike.

Back to Basics: Are consumers overwhelmed by too much choice and complexity?

Marina Pinto Barbosa Draftfcb Lisbon

The Information Age is going mobile. The generation of always on, anytime, anywhere technologies (according to an United Nations terminology)...

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