Back on internet time

Joe Mandese, in his regular comment column from Madison Avenue, ponders the speed of internet change and the impact this is having on traditional advertising and media business models.

Back on internet time

Joe Mandese

I recently met with Shawn Gold, the chief marketing officer of one of America's fastest-growing and most dynamic brands. It's a brand that has emerged as one of America's largest, virtually overnight. With a customer base...