Back Market: The art of regeneration

French refurbished tech firm Back Market partnered with the BBC for the Art of Regeneration campaign to increase awareness, reach new audiences and highlight its sustainability credentials in the United Kingdom.


A public art project that brilliantly fused one of the year's biggest TV events with a campaign to change Britons' technology buying habits was at the centre of Words + Pixels' 2023 campaign for Back Market.

Persuading UK consumers to opt for refurbished and 'reborn' smartphones and laptops, rather than the latest, shiniest models was never going to be easy. But a brand partnership between the fast-growing refurbished tech specialist and BBC Studios – built around the 60th-anniversary series of Doctor Who and leveraging the concept of 'regeneration' – communicated the concept with visual flair and creativity.

A striking,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands