Back Market: New Is Old

Tech startup Back Market created a new category and became the leading online smartphone seller in France thanks to a three-year TV, OOH and digital campaign on its New is Old platform.

Campaign details

Brand: Back Market Brand owner: Back Market Entrant company: MarcelIdea creation: Marcel Paris Market: France Sector: Electrical retail Media channels: Outdoor, Out-of-home, Online display, Social mediaBudget: Over 20 million

Executive summary

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