Back Market: Hack Market

BackMarket, a marketplace for refurbished tech, launched a campaign in Europe to encourage people to be more sustainable by choosing to buy refurbished products over new ones.

Campaign video: Back Market – Hack Market

Read the full campaign case study

Selected creative: Back Market – Hack Market


Creative Agency: Marcel Paris Account Director: Yani Oukid Art Director: Alice Berlande / Céleste Nessim / Hugo Wahledow / Laura Aondio / Vincent Boursaud Associate Director: Christophe Neyret / Sébastien Jauffret CCO: Gaëtan du Peloux / Youri Guerassimov CO-CEO: Charles Georges-Picot / Pascal Nessim Copywriter:Antonin Jacquot / Aurel Cablan / Francesca Vitello / Virgile Lassalle / Alexandre Dodille / Claudia Illan / Laura Cepa...

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