Back Market: Hack Market

BackMarket, a marketplace for refurbished tech, launched a campaign in Europe to encourage people to be more sustainable by choosing to buy refurbished products over new ones.

Campaign video: Back Market – Hack Market

Selected creative: Back Market – Hack Market

Credits

Creative agency: Marcel ParisAccount Director: Yani OukidArt Director: Céleste Nessim / Hugo Wahledow / Vincent BoursaudAssociate Director: Sébastien JauffretCCO: Gaëtan du Peloux / Youri GuerassimovCO-CEO: Charles Georges-Picot / Pascal NessimCopywriter: Alexandre Dodille / Antonin Jacquot / Aurel Cablan / Claudia IllanCreative Director: Clément SéchetDirector: Guillaume TalvasEditor: Guillaume Talvas / Julien HannedoucheManaging Director: Benjamin TaïebMarcel Tech:Christophe Serret / Edouard Danesse / Lotfi Harrabi...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands