Bacardí: What do you call Bacardí?

Drinks company Bacardi generated media coverage, impressions, and engagement in Mexico by celebrating the many nicknames given to their drink by Mexican customers.

Introduction

With a legacy of more than 90 years in Mexico, BACARDI® has become one of the most beloved spirits in the country. So much so that Mexicans show their love for the spirit's unique flavor and quality by giving it different nicknames. In 2021,...

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