Bacardi Martini: Welcome to the Latin Quarter

The Latin Quarter Campaign has created dramatic sales growth across markets for Bacardi Carta Blanca rum by repositioning the brand away from its old fashioned 'beach holiday image', reinventing it as a unique and credible party spirit for young trendy males.
  

Welcome to the Latin Quarter

Brand Name: Carta Blanca Rum Client Name: Bacardi MartiniAgency Name: McCann Erickson LondonCategory for this Entry: Alcohol

Summary

The Latin Quarter Campaign has created dramatic sales growth across markets for...