Welcome to the Latin Quarter
Brand Name: Carta Blanca Rum Client Name: Bacardi MartiniAgency Name: McCann Erickson LondonCategory for this Entry: Alcohol
Summary
The Latin Quarter Campaign has created dramatic sales growth across markets for...
Bacardi Martini: Welcome to the Latin Quarter
The Latin Quarter Campaign has created dramatic sales growth across markets for Bacardi Carta Blanca rum by repositioning the brand away from its old fashioned 'beach holiday image', reinventing it as a unique and credible party spirit for young trendy males.
