Bacardi 'Consumido con Pason'
Brand Name:BacardiMartini B.V. Product Type or Description: Bacardi Carta Blanca RumCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Bacardi 'Consumido con Pason'
Bacardi 'Consumido con Pasion'
Bacardi lacked strong, relevant and enduring brand values at its centre and its lack of substance put Bacardi's stronghold position in the marketplace under threat.
