Babyshop: World Without Walls

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agencies: OMD DubaiCountry: Middle East & North Africa (general regions)Industries: Clothing & fashion retailMedia channels: Content marketing, Events & experiential, Merchandise & free gifts, Online video, Public relations, Radio & audio, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

World Without Walls for retailer Babyshop demonstrated marketing effectiveness in using a brand purpose by:

  • Redefining the retailer’s messaging, in a region where retailers follow marketing norms.
  • Changing how and when a...
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