Babyshop: Rephrasing Parenthood

Babyshop, a children’s retailer, challenged deep-rooted conventions and drove brand love among mothers in the Middle East by creating a new Arabic word for parenthood.

Campaign videos: Babyshop – Rephrasing Parenthood

Read the full campaign case study

Selected creative: Babyshop – Rephrasing Parenthood


Agency: FP7 McCann Dubai / InHype DubaiAccount Manager: Marine DeneufbourgArt Director: Katarina VasiljCommercial...

Not a subscriber?

Schedule your live demo with our team today