Babyshop: Rephrasing Parenthood

Babyshop, a children’s retailer, challenged deep-rooted conventions and drove brand love among mothers in the Middle East by creating a new Arabic word for parenthood.

1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
Clothing & fashion retail
United Arab Emirates

Campaign videos: Babyshop – Rephrasing Parenthood

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Selected creative: Babyshop – Rephrasing Parenthood

Credits

Agency: FP7 McCann Dubai / InHype DubaiAccount Manager: Marine DeneufbourgArt Director: Katarina VasiljCommercial...

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