Babyshop: Rephrasing Parenthood

UAE children's retailer Babyshop created a new Arabic word for parenthood and, in taking a stand for Arab mothers, saw a positive influence on its brand and business too.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupEntrant company: FP7 McCann, DubaiPR: FP7 McCann, Dubai / InHype, DubaiMarket: Middle East & AfricaSector: Clothing & fashion retailMedia channels:Content marketing, Events & experiential,...