Babyshop: Parenthood rephrased

Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.

Campaign details

Brand: BabyshopAgency: FP7 McCannCountry: United Arab Emirates

Objectives

In the Middle East, owing to a challenging socio-economic environment, the retail category is getting more competitive.

How could Babyshop, the leading children's retailer...