Babyshop mcommerce

Babyshop, baby and child retail brand, leveraged discounts to incentivise app installs and mobile transactions in the Middle East.

Campaign details

Brand: BabyshopLead Agency: MEmob+Region: EMEA

Strategy

Objective

Babyshop, the baby and child retail chain of the Landmark Group, was facing the same problem from COVID restrictions in Q2 2020 as other retailers: the absence of footfall. The solution? E- and m-commerce. Luckily it already had its site and an m-commerce app, which it had been promoting on Google and Facebook for a while. However, it faced a growing problem: low conversion rate to acquisition. While they successfully attracted people to download their app, they weren't converting them into active or regular users. Babyshop...

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