Babyshop mcommerce

Babyshop, baby and child retail brand, leveraged discounts to incentivise app installs and mobile transactions in the Middle East.

Campaign details

Brand: BabyshopLead Agency: MEmob+Region: EMEA

Strategy

Objective

Babyshop, the baby and child retail chain of the Landmark Group, was facing the same problem from COVID restrictions in Q2 2020 as other retailers: the absence of footfall....