Babyshop: Frequencies of peace

Babyshop, a children’s retail store, created a lullaby with its Frequencies Of Peace campaign to help soothe children in Syria and distract them from the sounds of war at bedtime.

Campaign Summary

Since the start of the Syrian War in 2011, children in Syria have been going to bed to the sounds of war – often heard on radio around bed time. To help children affected by conflict get the sleep they deserve, Babyshop took over the airwaves in Syria every night at bedtime, to replace the sounds of war with a scientifically backed Arabic lullaby of peace.

The lullaby was created in collaboration a team of neuroscientists and music therapists, specifically composed to calm the nerves of children traumatized by war.

Babyshop played the lullaby on Syria's two largest...

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