Babyshop: ColourCheck

Babyshop, a leading retailer in the Middle East, increased customer sentiment and implemented colour blindness tests in UAE schools by providing them with pencils and colouring books that highlighted which children are colour blind.

Campaign video: Babyshop – ColourCheck

Read the full campaign case study

Selected creative: Babyshop – ColourCheck

Credits

Agency: Publicis Dubai / Leo Burnett DubaiArt Director & Photographer: Raef BaskharonArt Director: Mohamed Youssef El NaggarBusiness Lead: Vicky KripalaniChief Creative Officer: Rafael AugustoConcept, Art Director: Tina BalaaCopywriter: Hani Mohsen / Nicolas RichardCreative Director / Editor: Mohamed BarecheDirector: Islam RamadanHead of Strategy and Insights: Jala FawazProject Management: Aneesha CarriappaSenior Designer:Jolanda Van Rooyen...

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