Babyshop: A world we deserve

Children's retailer Babyshop grew volume growth and brand awareness during Ramadan in the United Arab Emirates with a social media crowd-sourcing campaign and a music video.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupEntrant company: FP7 McCann, DubaiMarket: United Arab EmiratesSector: Clothing & fashion retailMedia channels: Online video, Social media, Word of mouth,influencersBudget: Up to 500k

Campaign video...

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