Babybel: Mini Babybel

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.

Babybel: Mini Babybel

Campaign details

Brand: Babybel Agency: Y&R Paris Advertiser: Bel Country: France

Campaign Background & Summary

AWAKENING THE SLEEPING LITTLE CHEESE

For forty years, Mini Babybel had been a nice little cheese enjoyed by all. People

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