Baby Dove: The #RealMomsVillage chatbot

Loren Saguil, Clarysse Estremadura

In the Philippines, baby skincare brand Baby Dove used a chatbot as part of a data-driven strategy to grow its brand and disrupt a category dominated by a heritage brand.

Campaign details

Brand: Baby DoveBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Baby careMedia channels:Content marketing, Merchandise & free gifts, Voice,chatbots...

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