Baby Dove: Play time

Clarysse Estremadura, Kevin Ty

Baby Dove, a skin care brand, launched a campaign in the Philippines to maintain growth during the COVID-19 pandemic.

Campaign details

Brand: Baby DoveBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: AdColonyCountry: PhilippinesIndustries: Baby careMedia channels: Gaming & in-game advertising, Mobile & apps, Online video Budget: Up to 500k

Executive summary

The baby care industry has grown by leaps and bounds in the past 5 years. As more products and information on baby care options became widely available, competition has become fierce. New brands now need to keep mothers engaged to remain top of mind.

Baby Dove is the Philippines' newest contender in the...

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