Baby boomers are changing the face of 50+

Xenia P. Montenegro

The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging.

Baby Boomers are Changing the Face of 50+

Xenia P. MontenegroUnited States.

INTRODUCTION

Generations are an enigma for those who study human nature, including marketers who want to know their consumers. Each generation is different, because of the experiences...

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